Project Description

SERVICES PROVIDED

  • Marketing Strategy Development
  • Magazine Redesign
  • Photography
  • Copy Writing
  • Social Media Strategy Development
  • Social Media Marketing Training
  • Social Media Marketing Implementation
  • Interior Design/Branding

PROJECT SUMMARY

Our marketing and communications team, lead by Joan Quintana, was engaged to help the Electrical and Computer Engineering Department at Texas A&M University improve recruitment and overall rankings. The Advent GX team performed a competitive market analysis and devised a marketing communications strategy to grow the department’s online presence. Using a targeted social media program, inventive graphics, and through social media training for department staff, we were able to significantly increase the department’s reach online. A complete redesign of the department’s annual publication, Currents, enhanced the image of the department by presenting research and educational activities in a high quality magazine format fitting of the caliber of programs the department is undertaking.

TAMU ECE